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Helpful Tips

Helpful Tips

Most Effective Marketing: A Veteran’s View

Repeat business is the key to success.

The following is an excerpt from an article written by Fred Weiss.

  1. The greater the amount of salesmanship used to acquire the client, the less likely they were to continue being a client. The accounts with the highest attrition were those we got from telephone solicitation and door to door selling. Not only were they the highest in sales cost to acquire before the downturn (about $50 each), but they were an unacceptable cost after applying those costs to just the survivors (more than $300 each). Think of it this way. These clients were not seeking our services. We simply convinced them it was a good thing for them to buy. When business turned bad, we were out the door.success
  2. Our highest retention was with Yellow Pages, direct mail and referrals where our initial sales costs per client were also the lowest. These clients responded to our advertising because they recognized that they had a need for our services. They then chose to buy them often picking us from among our competitors.
  3. The highest percentage of retained clients were also the higher spending ones demonstrating that they had an ongoing need for our services.
In Summary:
  • Market solutions to needs, quality, service and convenience. Never market low prices.
  • Spend your time with solution seekers and not with price shoppers.
  • Sincerely try to be of service and deliver the best products possible.
  • Accept negative results from price shoppers and focus on solution seekers willing to spend what they need to spend in order to get what they want.
  • Don’t lose a potentially good client because their first order is a small one. Many of our best customers started that way.
  • Watch as your business grows with a solid base of quality repeat clients.
Fred Weiss
Allied Computer Graphics, Inc.
Lake Worth, Florida

Off Beat

angelina-jolie-and-brad-pitt

Science says these 5 things happen to couples who have been together a long time

1. You and your partner develop your own private language.

2. You stop self-censoring.

We’re more candid and open with your partner than you are with others.

3. You start to look alike.

4. You start to sound alike.

They have their private vocabulary, and eventually “start to match each other in the basic rhythms and syntactical structures of their speech,”.

5. You have a bunch of inside jokes that no one else thinks are funny.

 


While I was watching the Republican debate, I heard Marco Rubio say the GOP was the diversity party. The image below popped in my head, enjoy!gop-diversity

 

How our faces are formed in the womb


Slow motion of how a dog really drinks. It’ a little trickier than I thought.


Irish Kid Battles Bullying By Creating A Smart Video!

anti-bully


Dominion Power Gets Approval to Dump Treated Coal Ash Wastewater in James River – source

coalash

Coal Ash: Toxic Threat to Our Health and Environment

deadliest toxic metals: arsenic, lead, mercury, cadmium, chromium and selenium.3  These and other toxicants in coal ash can cause cancer and neurological damage in humans. They can also harm and kill wildlife, especially fish and other water-dwelling species. read more


 

viagraBill

Tired of what she considers the government inserting itself into women’s private lives, a Kentucky lawmaker has decided to return the favor.

Rep. Mary Lou Marzian, a Louisville Democrat, has introduced a bill that would force men who want to use erectile dysfunction drugs to jump through a series of humiliating hoops beforehand, such as visiting a doctor twice and getting notes from their wives.

“I want to protect these men from themselves,” Marzian, who is a nurse, told the Courier-Journal.

“This is about family values,” she added. read more

article-vermin-1-0209Vermin Supreme, a boot on the head performance artist with a wizard-like beard, had received more than 240 votes in the New Hampshire primary early Wednesday, compared to Gilmore’s 125 among Republicans. more


 

Instead of buying a yacht a stranger
decides to pay for a class of kindergartners to go to college.kids-group-rio-vista-elementary-780x439

Marty Burbank is pledging to fund each student’s tuition for two years at community college and two years at a California state school — or the equivalent if they want to attend elsewhere. All they have to do is draw a picture or write an essay each year about what going to college will mean for them and their families.

“I’m a strong believer in visualizing your goals, and this way they’ll be thinking about this each year for the next 12 years,” he said. read more


 

Florida Man Arrested for Throwing Gator Through Wendy’s Drive-Thru

florida-manJoshua James, 23, faces charges of aggravated assault with a deadly weapon, petit theft, and unlawful possession of an alligator, according to Palm Beach County Jail records. read more